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Oregano Branding



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The origins of Oregano's seeds trace back to the mid-1900s when Siegfried, a German chef, embarked on a journey across Europe in search of diverse flavors. His travels led him from his home in Cologne to the enchanting region of Liguria on the northwest coast of Italy. There, he encountered a cuisine that captivated his taste buds and also met Mirella, the woman who would steal his heart and eventually become his wife. In due time, their son Maurizio came into the world. Together, they established a family-run restaurant that served nourishment not only for the body but for the soul as well.

Growing up, Maurizio witnessed the joyous atmosphere created by his parents' passion for crafting and sharing delectable Ligurian dishes. The restaurant gained a reputation as the town's culinary gem. For Maurizio, these extraordinary flavors were simply part of his everyday life. It wasn't until he ventured out on his own and gained perspective that he realized what he had regarded as "ordinary fare" were, in fact, culinary masterpieces.

Although Maurizio didn't follow in his parents' culinary footsteps, he possessed an exceptional talent for articulating flavors. A serendipitous encounter with two brothers would pave the way for Maurizio's cherished childhood flavors to be reborn. Tony, armed with a Hotel Management Degree from Switzerland and Australia, shared Maurizio's passion for cooking, while George, a savvy businessman, saw the potential to transform this passion into a viable business.
The trio formed a deep connection. Tony's creativity and culinary zeal allowed him to recreate the enchanting flavors of Liguria. United in their conviction, they set their sights on sharing this exceptional dining experience with the world. This led to the inauguration of a modest restaurant in Dubai, where they introduced Ligurian-inspired cuisine. This marked the birth of the very first Oregano restaurant.

With their contagious passion, Oregano flourished. Presently, Oregano proudly boasts 12 restaurants in Dubai and one in Abu Dhabi, all dedicated to serving dishes infused with the essence of Liguria. The flavors are meticulously crafted to offer Oregano's patrons an unforgettable gastronomic journey. The brand is now expanding its reach internationally through franchising and independent outlets, with a dream of one day returning to Liguria, where the remarkable journey originally began.

Oregano Branding
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Oregano Branding

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